In today’s digital era, where artificial intelligence (AI) is becoming an indispensable part of daily life, the younger ...

The martech’s seventh acquisition is aimed at bolstering its tech offerings, adding BigStep's expertise in AI, cloud, and ...

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

Leo Burnett, which conceptualised and executed the first campaign, continues their creative partnership with ACKO by bringing ...

Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' ...

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to ...

The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.

His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...

Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...