As we bookend Out \ Look for 2024, brands are going out with an impactful bang across the OOH landscape with innovative activations and special builds. Guinness steps beyond the snow Guinness has ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Christmas love was in the air on Today FM this week when one lucky listener in Tipperary had his Christmas dream come through courtesy of the Bauer-owned radio station and retailer Lidl which had been ...

With the main airports around the country packed with people returning home for Christmas, Barry’s Tea has tapped into that warm fuzzy feeling with a special homecoming video, created by Thinkhouse, ...

Michael Whelan, a senior copywriter with Boys + Girls has been shortlisted for an Oscar in the Best Live Action Short category. The Oscars will take place in March 2025. The short film was written by ...

With Donald Trump set to become President of the USA in January, the Association of Advertisers in Ireland (AAI) will host a special breakfast event to discuss what impact the Trump administration ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

With the all-important Christmas shopping period well underway and the January sales only weeks away, Sarah-Jane Lowes, head of digital & social at Droga5 Dublin, part of Accenture Song, spills the ...

The organisers of the Media Awards have announced that the gala black-tie event will take place on Thursday, May 8th 2025. The Awards will be held in the Mansion House in Dublin and will recognise and ...

After many years of breakneck growth there are still plenty of reasons to suggest that Digital Audio will continue to grow significantly in 2025, writes Lee Thompson, co founder of AudioOne. At ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.