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2 小时
Global brands lose $3 trillion from lack of brand investment
The best global brands have lost at least $3.5 trillion (USD) of value from a lack of investment in long-term brand strategy.
5 小时
Envent appoints Motio for network advertising
Place-based media company Motio has been appointed by preeminent wayfinding solutions provider Envent for network advertising ...
5 小时
BMF's Christina Aventi on how the agency scored the Effie's top gong
BMF chief strategy officer Christina Aventi told AdNews the team “lives and breathes” effectiveness. “It’s about ...
9 小时
PayPal ads opens for business
Online payments app PayPal has officially launched its digital ads arm PayPal Ads today is the US. PayPal Ads, initially ...
9 小时
Brands can soon turn off comments on Facebook and Instagram ads
Meta has announced it is testing a new control that allows businesses to turn off the comments on Facebook and Instagram ads.
10 小时
Radio360 to further develop wearable meter data
New data science is currently underway for Radio360 to continue to develop the role of its wearable meter data as part of the ...
Opinion
10 小时
Opinion
It’s deeper than slapping a logo on a shirt
In the world of sports, passion runs deep. Fans don’t just watch games; they live and breathe them. Whether it's the roar of the crowd in a packed stadium or the buzz of live commentary at home, ...
11 小时
The media in NZ needs that Google cash
Linear TV ad spend fell 19% in NZ last year and the local market there has had a frenzied love affair with digital, which is ...
11 小时
Senate AI inquiry worried at threat to Australian democracy
A parliamentary inquiry is worried at the potential threat to Australian democracy from AI’s ability to manipulate public ...
12 小时
Roy Morgan: Bunnings is Australia’s most trusted brand
Bunnings is Australia’s most trusted brand, according to Roy Morgan's Trusted Brand Awards for 2024. Roy Morgan CEO Michele ...
19 小时
Effie Award winners Australia 2024
BMF cleaned up at the 2024 Australian Effie Awards, winning nine trophies including a special award, Effective Agency of the ...
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