One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from ...

Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend ...

British Airways is changing its frequent flier program, rebranding it the British Airways Club, and is making it harder for ...

British Airways has announced sweeping changes to its loyalty program, including a new name and look. Known prior as the ...

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from ...

British Airways will soon introduce The British Airways Club, a reimagined loyalty program that rewards travelers based on ...

British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's ...

For Gold Guest List, at least 52,000 points must be earned through British Airways-marketed flights, qualifying add-ons and ...

BA has introduced its new loyalty program that will replace the British Airways Executive Club and offer customers new ways ...

Many now view British Airways Executive Club status as unattainable, which was previously fairly easy to attain. Short-haul ...

When an organization introduces a significant or unwelcome change or is grappling with a public relations crisis, it’s fairly ...