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Wayfair二十年亏损之路,何以稳坐美国家居电商头把交椅?
家具电商,一个看似矛盾却又充满机遇的行业,正在经历着前所未有的变革。在这个领域里,北美家居零售电商平台Wayfair无疑是一个引人注目的存在。 成立于2002年的Wayfair,在亚马逊还未完全涉足家居市场之时,便抓住了这一空白,迅速崛起。从最初的RacksandStands.com,一个专门销售电视和音响柜子和支架的网站,到如今的Wayfair.com,一个涵盖家装、家具、餐具等几乎所有家居用品 ...
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