Getting a recommendation from a friend is one of the most influential forms of marketing. But what’s the next best thing for an e-commerce brand? User-generated content. User-generated content, or UGC ...

The rise of AI writing tools has been nothing short of meteoric. While these tools offer incredible potential for boosting ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Social media has become an integral part of daily life for many Nigerians, serving not only as a space for social ...

From AI-driven marketing and the rise of user-generated content to voice search optimisation and interactive content creation ...

AI-generated influencers can effectively spread cancer prevention messages on social media at a low cost, offering a scalable ...

Glassdoor Inc. persuaded a federal judge in California to reject defamation claims filed by a private jet company over criticism posted on the job review website.

The way people search for information is evolving rapidly, with social media platforms taking a prominent role in this ...

In a case that’s been running for a decade and a half of Sullivan’s 20 years at the firm that bears her name, the Second ...

The British regulatory authority Ofcom warns that porn providers will face tough enforcement measures if they do not ...

Meta’s decision to change its content moderation policies by replacing centralized fact-checking teams with user-generated ...

AI-generated, ad-supported “AI slop” sites often mimic legitimate publishers, posing threats to ad spend and campaign ...