On the other end of the ecosystem, the world of user-generated content (UGC) is growing, with audiences in the hundreds of millions consuming content created by players themselves, or by modders.

With the rise of user-generated social media posts, here's why brands should direct and have control over all of the content out there that's associated with their name. Struggling to outshine ...

Also called "peer production" and "crowdsourcing" and available on the Web via blogs, wikis and social media, user-generated content includes the daily news, encyclopedias, movie and product ...

Smart B2B marketing teams will include employees in their social media strategies, empowering them to become content creators ...

Step into the heart of Manila’s bustling Quiapo Food Market for a DEEP dive into Filipino street food! 🌏✨ From savory snacks ...

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections ...

Discover the rising trend of AI-generated content inundating social media platforms and its impact on digital communication.

Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...

AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

"Backstage has given me access to casting calls across the US while also giving me an opportunity to showcase a full portfolio of my skills and assets. Wonderful one-stop-shop." ...

I started scrolling through TikTok and I came across user-generated content, or UGC, which is when brands hire content creators instead of influencers to create ads that promote their brand to ...

Finally, HoYoverse teased a massive “gameplay module” for Genshin Impact – user-generated content. Although the studio did not reveal any details yet, it looks like Genshin Impact will get a ...