World Athletics has ruled that shoes worn by competitors – except for in road events – cannot have soles more than 20mm thick ...

Nike's premium pricing stems from strong brand reputation, significant investment in R&D for innovative footwear technologies ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

Official Nike product images of a premium all-white Air Force 1 Low have surfaced in a mixed-material design reminiscent of ...

The Nike Air Force 1 Low “Animal Pack” is the unofficial nickname for the sneaker with a lineage to Atmos ‘ collaborations of ...

Halloween is upon us and creepy costumes are back in season. Halloween-themed sneakers are often released with unique designs and funky colors.

With Ruth Chepngetich’s huge Chicago Marathon win yesterday, both the men’s and women’s world records have now been shattered ...

The shoe game hasn't been the same since 1964 when, in Eugene, Oregon, Phil Knight founded Blue Ribbon Sports, which, seven years later, was renamed Nike. When the first Nike brand sneaker was ...

The new model was designed in conjunction with Eliud Kipchoge, who tested the shoe on asphalt and dirt roads in Kenya ...

Nike has attractive entry points from recent price decline. We recommend buying NKE shares despite a slight outlook ...

These are the branding stories we’re following this week. This week in branding news, Trump’s new MAGA hat inspired some ...