When you're not in the mood to cook and decide to grab some fast food, you might choose a burger, fried chicken, or a sizable sandwich like a sub or a hoagie. Typically, you consider the price, ...
Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.
“Iconic UK products such as Ayrshire New Potatoes and Carmarthen Ham will now benefit from protected status in Japan. From Sussex to Armagh we are securing protections for unique British food and ...