As streaming services gained momentum, they sought a different approach to financing their platforms. Instead of relying on ...
Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...
With many free, ad-supported streaming TV platforms (FASTs) and AVODs now offering live-TV options, especially in news and ...
The acceptance of live-streaming ads was even greater for younger viewers. Of viewers aged 16-34, 69% said that ads during ...
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...
Mississauga has taken its sales pitch south of the border in a big — and visible — way in an effort to bring U.S. tourists to ...
Re “Trump’s Picks Want Pharmaceutical Ads Off TV” (front page, Dec. 27): There’s almost nothing I agree with when it comes to Robert F. Kennedy Jr., but I’ve been against TV drug ads ...
Consuming advertisements on television is a fixture of modern life—we are constantly aware when watching TV that we can buy ...
The guild also revealed nominations in its documentary and commercial categories and is set to share its film nominees ...
Google TV has undergone dramatic changes over the past few years, and it hasn't always been for the better. From introducing ...
Telly, the company that gives away TVs in exchange for viewer data, has hired its first advertising president as it looks for ...