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So you’ve found your signature scent. But when it comes to the eau de toilette vs parfum versions, which should you choose?

If your love language is scent, cologne is always a welcome Valentine's Day gift for him. And no, there's nothing selfish ...

In 2024, our noses had a field day. The rise of Fragrance TikTok made people dive into niche scents and rediscover old gems. More fashion brands and celebrities have launched extensions of themselves, ...

The actor talks to GQ about Dior Homme, self-care rituals, and walking through a mist of fragrance every single night ...

2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...

This cult-favorite fragrance caught the hearts of many TikTokers because of its rich, spicy, and woody notes. The striking scent of Le Labo Santal 33 is known to intoxicate any man or woman with ...

CEO Sebastian Picardo said Holt has been gaining market share and customers by widening its span of product and prices, and ...

In our column “What I Can’t Live Without,” we’ve interviewed hundreds of famous people about their favorite products — and here, we’re going deep into their favorite fragrances.

Only 1% of a perfume's price is the actual fragrance It's not difficult to see why consumers are turning to dupes. Plenty of high-end perfumes are in the three-figure range - with some even ...

There’s nothing I love more than to douse myself in perfume just as I’m about to walk out the door. Over the years, I’ve curated a delicious collection, but the thing about perfume ...