A new white paper from 60 Seconds, Genuine Transformation: Preparing for Pharma’s New Sales Coaching Reality, looks at the recent evolution of the pharma sales function and discusses how ...
Sales coaching has long been recognized as a powerful tool to improve performance, but traditional methods often fall short of delivering scalable and measurable results. Traditional coaching ...
Field forces are being realigned, business development re-focussed and digital channels maximised in a new era of sales and engagement. Coaching is now playing a pivotal role in driving better ...