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唯品会数据显示，2025年货节开启以来，新中式女装、童装销量同比增长两倍以上。企查查数据则显示，近十年来我国汉服相关企业的数量逐年稳步增长，截至2025年1月6日，全国范围内已有超过7365家从事汉服生产和销售的企业，在成立年限上，占比超过六成的企业成立于近三年内。