As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.
The global swimwear market revenue was around US$ 20.6 billion in 2023 and is estimated to reach US$ 30.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast ...