As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.
But funny enough, vanilla is anything but safe in the perfume world ... Since 1957, GQ has inspired men to look sharper and live smarter with its unparalleled coverage of style, culture, and ...
Men are trickier creatures ... Vanille Camouflage, for example, starts as one of the greenest fragrances I’ve smelt – almost like freshly mown grass – before settling to a softly sweet ...