As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.
We may earn commission on some of the items you choose to buy. There are actually a few tricks to finding a perfume that’ll last all day, even if you’re shopping for one online. “Fragrances ...
Men are trickier creatures ... Vanille Camouflage, for example, starts as one of the greenest fragrances I’ve smelt – almost like freshly mown grass – before settling to a softly sweet ...