Even my own mother, the very person who put me on to black mascara when I was in middle school, has recently snubbed black ...

Ask any makeup artist or beauty lover about this classic Elizabeth Arden cream, and you’ll get universal praise. "This is an ...

Specifically, she’s been wearing Benefit Badgal Bang Volumizing Mascara in Wild Plum, which is also an Allure editor favorite. Whether a non-black mascara can serve as a gateway to skipping it ...

Ready to shine this festive season? It's time to experiment with stunning makeup trends that will have you stealing the ...

The British plum season starts in late July with the Opal variety and finishes in mid-to late-September with the Marjorie Seedling. Each variety has a 2-3 week season. British plums develop an ...

In This Article People/Jessica Juliao Even naturally long lashes can use a little oomph sometimes, and mascara brings the drama. Whether you’re looking for volume, length, or curl, mascara can ...

More than any other beauty category, I firmly believe that you actually *don’t* have to spend a lot of hard-earned cash to snag a really, really good mascara. In fact, some of my personal faves ...

TikTok fan? Chances are you've seen a lot of people talking about mascara recently - but it isn't about make-up. People have been using the word to talk about relationships in a way that avoids ...

October might be the official kickoff of spooky season, but there's a whole host of not-so-spooky new beauty launches this ...