You've watched the TikTok makeup tutorials and put in the work. Your look? Flawless. But if it doesn't last, well, you have only your lack of primer to blame. Using a makeup primer before your ...

Our facial features naturally evolve over time, making it occasionally feel more daunting to perfect chic eyeshadow looks. To ...

It feels as if primer hired a sharp publicist a few years ago that made it their mission to spread the good word about this ...

We hear you, especially if you purchase a primer and your makeup isn’t perfectly locked in place. So, we’re here to bring the best makeup primers to your attention. Not only did we test dozens ...

We found the best makeup products for dry skin, including top-rated foundations, primers, and concealers. We consulted ...

If it feels like your eyeshadow has a habit of disappearing, eyeshadow primers are one of the most effective ways to help make-up last. Have you ever spent the best part of ten minutes applying ...

But not all face primers compare; from downright sticky to seriously pilly results, it's important to choose the right one for your skin type, concern, and makeup style. So, ahem, that's why we're ...

Just like a primer you'd apply to your face, an eyeshadow primer does a similar job of preparing your lid for makeup.

Who It’s For: Makeup novices or eyeshadow ... Our testers spent two days testing 20 eyeshadow sticks in our lab. After using an eyeshadow primer, they applied each product, evaluating it in ...

In This Article People / Tamara Staples A good makeup brush can create the illusion of no-makeup makeup — smoothing out unwanted bumps, blending away discoloration, and creating a streak-free ...

We're all a bit guilty of using just one or two colors from an eyeshadow palette from one of our favorite makeup brands. Instead of chasing trends with a palette you'll only use sparingly ...