So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...

Persuasive writing in non-fiction can be in the form of a speech, a letter, an advert or even a magazine article. There are lots of techniques you can use to make your writing more persuasive.

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Knowledge and mastery of those techniques is the art. And, like science ... and focus your writing by keeping you on point and reducing or removing tangential rants that often find their way into ...

Writing a persuasive landing page isn't as simple as running through a checklist of best ... And that's what conversion-centered copywriting is all about. (For more actionable copywriting tips, check ...

Are you considering transitioning into copywriting as a full-time career? You’re in the right place. I’ve been a freelance ...

If your thesis and the body of your essay do not seem to fit together, one of them has to change. It’s perfectly okay to change your working thesis to reflect things you have figured out in the course ...

It engages the reader's senses and emotions, making your message more memorable, impactful, and persuasive ... won't these writing techniques make my content longer? In today's fast-paced world ...

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These techniques, in fact ... But whatever the final form, people remain as vulnerable now as ever to the persuasive power of art.