A study led by Swansea University has indicated that showing people a counter-advertising video increased their resistance to ...

In 2025, storytelling will be even more crucial for differentiating companies in the market and forging connections with ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

How kind it would be on our pockets if the High Street did a 'Rick Stein' and charged us 1975 prices for a wee while (four ...

Explore the evolution of car ads from billboards to television, and how they've shaped consumer choices. Discover how these advertisements reflect societal values and invite readers to share their ...

As a creative person and an advertising agency owner, I have mixed feelings about privacy. Early in my career, it was common for clients to express their privacy concerns and, more specifically ...

In today’s hyper-competitive world, gaining an edge can be as simple as tweaking the verb tense you use. A small hack in how you communicate can make a big difference to your influence. Whether you’re ...

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Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing ...

One of Australia’s top mining journalists, Kristie Batten writes for Stockhead every week in her regular column placing a watchful eye on the movers and shakers of the small cap resources scene. The ...

Researchers from the University of Cambridge’s Leverhulme Center for the Future of Intelligence say — in a paper published Monday in the Harvard Data Science Review journal — the rise of generative AI ...