On the one hand, do consumers fall into distinct segments of 'loyals' (each committed to just one brand) and 'switchers' (who are not committed to just one brand)? A prime objective would be to ...

Progress in advertising depends upon the use of cumulative knowledge ... We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

The art and science of persuasive political advertising continue to change, driven by technological advancements and an increasing understanding of voter behavior. Ethical considerations and voter ...