You know what makes customers stick around? It’s when they feel like you really get them. Personalization has become a must-have for any successful online store, and I’ve seen firsthand how it can ...
As Connected TV platforms are set to alter the landscape of broadcast advertising, personalization emerges as both an opportunity and a challenge for broadcasters. Recent data from Mediaocean’s ...
If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...