From snoods to headbands and gumshields, the accessories players are allowed and want to wear on the pitch has changed over ...

One of our leading football ambassadors currently playing in Japan has elegantly made his way into the fashion world, ...

Puma lost more than a fifth of its market value on Thursday after the weak quarterly results highlighted the work Puma still ...

GERMAN sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts ...

Puma shares slid more than 18% on Thursday after the German sportswear brand reported lower than expected fourth-quarter ...

Puma shares fell 18 per cent after reporting lower-than-expected Q4 sales and a dip in annual profit, raising concerns about ...

(Reuters) -Puma shares fell by 16% as the market opened on Thursday after the German sportswear brand reported lower than ...

Shares in Puma dropped 15% as the market opened on Thursday after the German sportswear brand reported lower than expected ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

PUMA have unveiled the annual ‘Eclipse’ pack to rival the whiteout pack. It sees the all-new Future 8, Ultra 5 and King ...

Arriving as one half of the traditional mid-season/new year colour wipe, PUMA reveal the early 2025 Whiteout pack, which sees ...