When designing her new FENTY x PUMA Avanti shoes, Rihanna found inspiration in her love of the sport of soccer. Rihanna said ...

When we last spoke with Rihanna last December, she emphasized the role her family plays in informing her designs. “My vision ...

With football as her inspiration, Rihanna redefines the concept of “Soccer Mom” by blending fashion, sportiness, and comfort ...

Ahead of the new NBA season, sneaker brands have been busy launching new models and colorways for their top athlete endorsers ...

Putting the MagMax Nitro on is virtually effortless thanks to dual pull tabs – one on the heel, one on the tongue. The heel ...

Sky star Angel Reese will become the sixth active player with a signature shoe deal, coming in 2026, after reaching a ...

Global sports brand PUMA has launched the latest chapter of its first worldwide brand campaign in 10 years, “Forever. Faster.

Puma Hoops Launches First Ever Global Basketball Brand Campaign Puma Hoops Launches First Ever Global Basketball Brand ...

The streamlined, retro silhouette was among the three most sought-after products of the season, falling just behind the buzzy ...

Reese will become the fifth active WNBA player with a signature shoe in 2026, as she will release a sneaker with Reebok.

In Pictures Sportswear brand Puma has launched its first-ever worldwide brand campaign for basketball as it continues to ...