By all accounts, Seiko is one of the best brands to start a watch collection because of affordability, variety, and heritage.

Seiko has expanded its Presage Japanese Garden collection with two new watches. Available in green and gold, the new timepieces are inspired by the serenity of Japanese gardens and feature a ...

Japanese watchmaker Seiko has revealed a pair of new timepieces inspired by a Tokyo cocktail bar. They join the Presage Cocktail Time collection and are both called the Star Bar, a name they share ...

Sanrio's popular Hello Kitty celebrates her 50th anniversary with a new luxury watch from SEIKO, fitted with numerous nods to ...

The new Seiko ... between the two watches is the dial color. Since the SBEJ025 is fitted with a white dial, it creates a beautiful contrast between different components. Seiko SBEJ025 Seiko ...

These two new Seiko watch were designed to paint a clear picture of cherry blossoms at nighttime. The post Seiko’s cherry ...

Sanrio and Seiko announced a new limited edition Hello Kitty 50th Anniversary watch. It costs 54,780 yen (or approximately $348.24,) with pre-orders now open from the IEI online store, and its ...

The SBEJ025, on the other hand, will be capped at 500 pieces. The Seiko x Shohei Limited edition retails at $2,101. The post New Seiko watches honor Shohei Ohtani’s legacy with striking blue shade ...