Samsung is reportedly considering an expansion to its smartphone branding, selling phones by a name other than Galaxy.

As of Oct. 29, you can get the Samsung Galaxy A15 for just $179.99. That's $20 off its normal price of $199.99 and a 10% discount. The phone is unlocked, so it can be used with the carrier of your choice. This price applies to both the Black and Light Blue colors.

The report from the Korean publication E-Today (via tipster Jukanlosreve on X) claims that Samsung is exploring rebranding the company's flagship smartphones with a non-Galaxy name. This would be similar to how Hyundai sells its premium cars under the Genesis branding or how Lexus is Toyota's luxury car brand.

Samsung is considering dropping the Galaxy branding for its premium devices. While not alluded to, this will likely include the S and Z series. The change is aimed at creating a premium brand image for Samsung's top-of-the-line smartphones and foldables.

Samsung's Galaxy brand of devices has defined the company, heck, the entire tech industry since its inception back in 2009. It's one of the