Samsung could be considering some new smartphone branding

Galaxy, shmalaxy — Samsung could be considering some new smartphone branding
Samsung is reportedly considering an expansion to its smartphone branding, selling phones by a name other than Galaxy.
No more Galaxy? — Samsung just tipped to rebrand its flagship phones
The report from the Korean publication E-Today (via tipster Jukanlosreve on X) claims that Samsung is exploring rebranding the company's flagship smartphones with a non-Galaxy name. This would be similar to how Hyundai sells its premium cars under the Genesis branding or how Lexus is Toyota's luxury car brand.
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Samsung might ditch the 'Galaxy' branding for its flagship smartphones
Samsung is considering dropping the Galaxy branding for its premium devices. While not alluded to, this will likely include the S and Z series. The change is aimed at creating a premium brand image for Samsung's top-of-the-line smartphones and foldables.
Samsung could drop the 'Galaxy' branding for its premium phones
Samsung's Galaxy brand of devices has defined the company, heck, the entire tech industry since its inception back in 2009. It's one of the
Samsung reportedly considers ditching ‘Galaxy’ branding for certain phones
According to a new report, Samsung is planning to move away from the "Galaxy" brand for its premium smartphones.
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