The New Balance 2002R "Dream State" has been the talk of the town since every new detail about the shoe gets sneakerheads ...

American tennis star Coco Gauff unveiled the latest colorway of her second signature New Balance tennis shoe for the 2025 ...

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

So why are athletes across the sports spectrum flocking to New Balance now? The answer lies in the shoes' soles and the attention to detail in their manufacturing. I traveled to New Balance's ...

New Balance is doing just that with its new line of golf shoes for 2024 ... a study from the National Golf Foundation, bringing the sport’s participation to 41.1 million in the U.S., up from ...

When Paul George dubbed Cameron Brink as “Killa Cam” all those months ago, I’m not sure anybody thought the nickname would ...

Gauff debuted her second signature New Balance tennis shoe last season ... Tennis fans can follow Sports Illustrated's Serve on SI for all the most important news from the sport.

Flagg has reportedly signed a "significant" shoe endorsement deal with New Balance. The New Balance company was founded near Flagg's home state and played a vital role in the process. New Balance ...