Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...
The Cncpts x New Balance 740 "Brut" sneakers is the latest collaboration between the heritage retail brand, Cncpts, and the sports footwear and apparel manufacturer, New Balance.