Mobile marketing isn't just a tactic for big-name brands. Dave the Shoe Guy made that clear when his simple SMS alert promotion revolutionized his business. Dave Sheehan is a salesman for Shirise Shoe ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

making mobile Web site design and search engine optimization must-have marketing strategies for brands moving forward. A study from Forrester Research Inc. showed that 51 percent of luxury ...

The first Mobile Marketing Summit will be held Sept. 2 in New York at the National Museum of the American Indian, a Beaux Arts Smithsonian museum in downtown Manhattan. Targeting senior executives ...

Mobile Marketing Magazine sits down with Ben Gallagher, Co-Founder and Head of Social Media of luxury resale platform Luxe Collective to discuss the brand’s journey, innovative but “attention-seeking” ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

Mobile Marketing Magazine sits down with Vodafone UK’s Brand and Marketing Director, Maria Koutsoudakis, to discuss sustainability, key brand messaging and mobile marketing being a “strategic priority ...

Brands should expect RCS to be the standard channel for customer experience by the end of 2025. There’s no time like the ...

MMA MENA, the regional arm of the global Mobile Marketing Association, has announced its first-ever certificate programme in ...

TNL Mediagene Claims Four Honors at Agency & Advertiser of the Year Awards 2024, including Excellence News Media Company of the Year, Excellence Mobile Marketing Company of the Year, Excellence Data ...