App marketing can include various tactics such as app store optimization (known as ASO), social media marketing, influencer marketing, mobile advertising, and email marketing. By implementing these ...

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

tablets and other mobile devices. It’s a multi-channel activity that reaches devices through many touchpoints such as SMS, email and QR codes. But it also includes some aspects of social media ...

The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster and sticker sheet.

Join Medialinks at Affiliate World Dubai 2025 for exclusive insights into scaling mobile apps and driving success in MENA’s ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

The world of mobile marketing doesn't reward a high install count alone; it's all about what happens after the user hits ...

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to ...