Business Insider spoke with Joe McKenzie, CEO and cofounder of luxury retailer Xupes, about how to reveal if a Rolex watch is fake or not. We bought a fake online for £50 and asked McKenzie to ...

Related stories I've spotted more fakes in my career than I can count People ask me how someone can bring a fake Rolex watch into a store and the store doesn't catch it. Sometimes it's a lack of ...

Tip #1: Don’t buy a watch from the inside of a trench coat. You’ve decided to buy a Rolex. Congrats! Rolex is the most popular watch brand in the world for a reason: The brand makes excellent ...