Millennials, increasingly well-travelled and steeped in Western pop culture, are turning to toy collection as a serious, and ...

Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped ...

Our picks for the best new toys of 2024 include picks from standbys like LEGO and Barbie in addition to new releases from Ms.

Lego and more. I know, I know, you haven't even ironed out your Thanksgiving menu ... Save 20% and rest easy knowing you won ...

Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies ...

Better not shout, better not pout! Pull out your cutest matching family PJs and cheerful Advent Calendars, because before you ...

Please verify your email address. A fan recently recreated the Pokemon Center from FireRed using LEGO bricks. The community was wowed by the artist's attention to detail and add-ons, including a ...

Keep scrolling to see the full list of 2025 TOTY Finalists, and visit ToyAwards.org to vote for your favorites. All of the ...

From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy ...

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

There's a new Fallout vinyl record bringing us "The Soothing Sounds of the Apocalypse," and my day just got a bit better for ...