Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...

The 30-second clip was accompanied by new logos and fonts for the embattled car company, a part of Tata Motors-owned group Jaguar Land Rover. The rebrand and video went viral online, drawing ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the ...

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has ...