Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

There's much more to the Jaguar logo than meets the eye; it's a symbol representing an incredible company. William Lyons founded Jaguar in 1922, originally named the “Swallow Sidecar Company”, as they ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

“We felt that the logo disconnects from the narrative and ... and failed to connect with younger audiences. Back then, Jaguar’s cars weren’t selling, and the brand seemed out of step with ...

One thing about the internet, it can serve up more misinformed and disinforming hot takes in a millisecond than the entire in ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the ...

British car brand Jaguar unveiled a new logo and wordmark as part of the company's shift away from making petrol-powered cars towards electric only. The new branding centres around an uppercase J ...

The most popular excess amount is £250. Improve your car's security with a steering wheel lock, car tracker, or immobiliser to reduce the chances of theft. If your Jaguar was manufactured after 1997, ...

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

As you gaze upon the iconic shield and ghost, you can't help but be captivated by the enduring appeal and unwavering commitment to innovation, performance, and Swedish ingenuity that has made this ...

It launched a new logo with a simplified font to carry ... Perhaps it's time to bring it to the mainstream. And we know Jaguar could've done the electric car thing earlier. It could've milked ...