Broadly, the internet’s reaction veers between rage and bemusement at the new Walmart logo—but this launch is an interesting case study about social media reacts to change and how cognitive ...

Walmart unveiled a "comprehensive brand refresh" Monday that the company says reflects its "evolution as a people-led, tech-powered omnichannel retailer." According to a news release, the updated ...

Walmart's 'Wirkin' bag, a dupe of the Hermès super-luxe and exclusive Birkin bag, is causing a stir online as influencers and social media users debate ethics behind the product Charmaine ...

Huge. So grab a seat (and maybe a magnifying glass), and let’s dig in to the retailer’s rebranding, the internet’s response and more fascinating facts about Walmart’s history and future.

"While parts of the internet are bemused over the 'subtle' changes, as a huge brand Walmart had no reason to change its logo completely — and the design team have done a standout job in ...

Budget-conscious buyers looking for luxury alternatives have flocked to Walmart’s Birkin bag look-alike, nicknamed the “Wirkin.” The leather handbag available on Walmart’s website is a ...