Only time will tell. Ad placement is only one aspect of the future of in-game advertisements; other factors include the kind ...

In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game advertising to grow thanks to a long overdue update to the IAB ...

For all these reasons, forward-thinking brands willing to look at in-game advertising on its own merits have started to come to the mobile gaming party. But how are their ads received? How do these ...

Moreover, in-game ads appear to be an effective ad format across a variety of metrics. The report compares the performance of social gaming ad campaigns—in all formats, including video, via desktop ...

In-game advertising generates high levels of consumer attention, suggesting this format could be useful for brands seeking to reach people who engage in this activity. Eighty-five percent of ad ...

Microsoft wants to let advertisers place ads inside free-to-play Xbox games, and it is currently identifying adtech companies who can create the in-game inventory and work with ad agencies to ...

candy bar. Hershey is an early adopter of the critical in-game environment to reach audiences and consumers across mobile with non-intrusive ads that blend seamlessly into a gamer’s experience.

You might have ads in your $70 games, but at least they’ll be ‘thoughtful ... “thoughtful implementations,” of in-game advertisements. Wilson spoke about EA’s plans for in-game advertising during a ...

Overwolf, the tech platform that partners with developers to build, distribute, and monetize in-game apps and mods, has announced the acquisition of ad tech company NitroPay for an undisclosed ...

ReneVerse’s Smart Ads solution enables immersive, in-game advertising as well as industry-first, brand-curated product placements known as Branded Objects that blend seamlessly into the playable ...