But this year the incentive was perhaps the highest in the contest's short history, as the winning entry is set to become an official Hot Wheels diecast ... "Cyber Shaker" race car inspired ...

Mattel has created many new Hot Wheels castings since the company's inception in the late '60s, but not all of them have ...

We can already start planning for next year's Car Culture 2-pack series: the first 12 collectibles look promising, but only ...

Hot Wheels sold its first toy cars in 1968 ... that they put out a special Ed Shaver model in the U.K. This car was given out ...

Hot Wheels Unleashed, a frantic stunt racer featuring the titular toys is free on the Epic Games Store but you'll have to be ...

Hot Wheels is a brand that never needs an introduction, as these little toy cars have inspired all of us since childhood love ...

Scroll down to read all of the details about Ford's toy-like show car ... guy to spend a weekend at the track testing his Hot Wheels race car." "The Hot Wheels Transit Connect features an entirely ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

So, Sith fans, have you ever thought it would be cool to own a car in the distended shape of Darth Vader's helmet? Then the folks at Hot Wheels are ready to serve you. If you find a toy car shaped ...

The final countdown to Christmas may have you racing to finish shopping. If you have a need for speed, we found the perfect pit stop.

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Hot Wheels’ connection to car culture dates to its inception, Zahn said. The toy came on to the market ... the world’s most popular auto racing circuit. “They’ve done a really smart ...