The movie studio faces a unique challenge: promote and release two build-on films just one year apart. Part one of the ...

Derived from the Latin term meaning “according to value,” an ad valorem tariff is a tax imposed on goods based on their value ...

Tariffs are taxes on imported goods. They can affect product costs and company profits in international trade. Knowing which ...

"I think the misconception is people always try to say, 'Well, a commuter school cannot be academically as good as others,' ...

For example, your target consumer may respond better to an emotional headline telling them they can “Save time today,” or they might respond better to a benefit-oriented statement like “Our solutions ...

As we enter the new year, it’s the perfect time to reflect on the past and set goals for the future. For marketing teams ...

Many movie-goers like myself grew up in the era of tchotchkes and collectables courtesy of Happy Meals, so this is the kind ...

Artificial intelligence (AI) has fundamentally reshaped the marketing industry, bringing unprecedented efficiency and insight ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

Real estate postcards for every marketing campaign and purpose! We'll show you how to make the most of this proven, old-school strategy.

This malicious Google ad for the Homebrew website was almost impossible to spot because it displayed the correct URL before ...

Evolve Technologies, a maker of weapon detectors, recently settled charges with the Federal Trade Commission, that it had ...