Brand management in pharma has changed beyond ... In his article in Deep Dive: Future Pharma, Mark Sales explains what the role must entail to ensure pharma retains its position and maintains ...
As a result, brands are shifting focus towards more personalized ... intrusive way to engage with customers, strategies for the future of advertising and consumer empowerment.
I miss the Jaguar F-type roadster I drove recently, and I’m preparing to miss the whole brand. Once an icon of ... reticent to discuss their future product plans. That’s never more true ...