Compared to standard brand ads, Snapchat says the attention spent on creator ads was 12% longer and play (or duration) time was 8% longer. Compared to the control group, seeing a creator ad ...
Are you a print subscriber? Activate your account. By Asa Hiken - 27 min 25 sec ago By Ad Age Studio 30 - 1 hour 5 min ago By Adrianne Pasquarelli - 1 hour 35 min ago By Jack Neff - 2 hours 5 min ...