Chandan Mendiratta, Zepto's chief brand officer, explains how brands use gifting to drive product trials, consumer engagement ...

Monitor Key Metrics for Better Results; Track Competitor Mentions to Reduce Their Impact; Use Analytics to Overhaul Digital ...

For example, Nike’s “House of Innovation ... these metrics allows businesses to adjust their strategies to enhance customer engagement and drive long-term success.

Key Takeaways Technology offers dynamic ways to enhance consumer interaction across diverse platforms. Data-driven strategies ...

Web3 projects need vibrant communities to thrive, making it essential to overcome fake interactions and cultivate genuine ...

That moment of introspection continues to reverberate with business leaders as they realize the importance of a robust DEI strategy on ... governance model to lift engagement and productivity.