Chandan Mendiratta, Zepto's chief brand officer, explains how brands use gifting to drive product trials, consumer engagement ...

Marketers need to recognise the point of diminishing returns and know when to step back and recalibrate their strategies.

Web3 projects need vibrant communities to thrive, making it essential to overcome fake interactions and cultivate genuine ...

The Five Non-Traditional Strategies Gunn outlined five cutting ... that anticipate audience needs to build lasting trust and engagement. Interactive Training and Education: Incorporating ...

Addressing employee burnout and disengagement is a critical priority in 2025. Organisations can create a resilient and ...

It also highlights the key role that outsourcing to an experienced third-party provider can play in advancing HCP engagement and how to use change-management strategies to ensure impactful ...

Cheshire West and Chester Council invites council housing tenants to share their views on how the authority interacts with them.

A comprehensive stakeholder engagement plan is a vital component of an organisation’s ESG strategy. Real stakeholder engagement goes beyond mere compliance; it involves actively engaging with key ...

The European Bank for Reconstruction and Development (EBRD) has approved its new Food and Agribusiness Strategy 2025. The ...