Pre-fall bridges the high summer and first fall deliveries, dropping in-store as early as June/July. In addition to items ...

Denim brands are striking a delicate balance between caution and innovation with their fabric orders for Spring/Summer 2026.

Denim trends for 2025 challenge the traditional notion of denim as indigo-dyed cotton fabric with colors, textures and prints that trick the eye. Silhouettes are unexpected and modular and allow denim ...

These designs are then cold-transferred onto white denim fabric, achieving effects similar to those of washed denim such as fading and retro-worn looks. An assessment by Bureau Veritas in October 2023 ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

For the uninitiated, “red ears” refer to a denim fabric woven with a selvage (self-edge) finish using a Toyoda shuttle loom (the company that today makes the Lexus and Crown) from a hundred ...

Ultra fast-fashion giant Shein scaled up the production of eco-friendly printed denim apparel in 2024 as part of its aim to ...