In today's age utilizing email marketing remains a proven way to engage and connect with customers effectively. However the ...

Demographic segmentation is useful. But it has its limitations. How can we go beyond its aggregated patterns and neat categorisations? Cezanne Joynt, client services manager at Achievement Awards ...

This study presents an important finding that ant nest structure and digging behavior depend on ant age demographics for a ground-dwelling ant species (Camponotus fellah). By asking whether ants ...

according to data from YouGov’s audience segmentation tool, Profiles. The data also shows that nearly two in five consumers ...

Beer as a category has been seduced by demographic demons warning, “the new generation don’t drink beer” or “women don’t ...

As the festive season approaches, alcohol becomes a more central part of gatherings and celebrations in South Africa, a ...

New data from YouGov’s audience segmentation tool, Profiles, reveals that the majority of Australians (60 per cent) prefer ...

Market segmentation is the fancy marketer's term ... However the level of coping was impacted by the length of diagnosis and the age of patients. Figure 4 shows the specific characteristics ...

Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...