The landscape of digital marketing and customer retention is evolving at breakneck speed, with AI leading the charge. The opportunity to transform customer relationships into deep, lasting loyalties ...

From Jagadish's ouster to Shobha Shetty and Gold Suresh quitting Bigg Boss Kannada 11, the show has remained in the headlines for different reasons. "There are whispers in the industry that Bigg ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

Despite the near-term customer retention issues, the new upsell/ cross sell activities are likely to drive new growth opportunities and a potential bottoming soon. With OKTA still painfully ...

A digital transformation strategy that includes seamless online and offline touchpoints, paired with loyalty programs, can boost customer retention. Offering personalized rewards, both online and ...

Sustainability, customer proximity and talent investment will remain central to our strategy as we accelerate growth and create long-term value for stakeholders.

Digital, in-store, mixed “phygital” journeys — they’re all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this year’s predictions ...