Benz’s global campaign with Antonio Banderas and his daughter and fitness app Ladder’s quirky Quitter’s Day character.

After attending the recent Creative Floor Healthcare Awards, Paul Tunnah compares pharma and health company advertising to other industries and asks what role creativity has in an industry that is ...

This is the year global advertising pushed creative boundaries, delivering powerful stories that connected with audiences on ...

Long before the days of viral videos and targeted online ads, car companies had to capture our attention with creative print ...

Embrace creative freedom on YouTube Historically, where there were ads, there were creative constraints on those ads. Case in point: time limits. No matter the platform, it’s still unusual to ...

Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale.

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their ...

through demographic and geotargeted programmatic advertising on popular mobile apps, and via personalized social media campaigns. Although dynamic creative optimization (DCO) and A/B-testing have been ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 39 min ago By Ad Age Staff - 3 hours 5 min ago By Erika Wheless - 4 hours 9 min ago By Tim Nudd - 4 hours 25 min ago 6 ...