Corporate marketing officers' median salary hits $200,250, AI skills boost marketing professionals' demand and pay.

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s ...

Mpire Group, a Saudi-based holding company with over 20 years of industry experience, has announced its acquisition of ...

TikTok’s fifth annual trends report is encouraging brands to “take more creative risks”, including using AI in their ...

We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their ...

Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department ...

Now, roughly three months later, Starbucks has hired Anomaly to manage U.S. creative efforts, a company spokesperson ...

Despite some anxiety about AI, TikTok claims it can provide a “creative edge.” “Even a few years ago when we started to see ...

Rise and Shine and Partners has been one of the fastest-growing local advertising agencies over the past few years and is continuing on that trajectory with the acquisition of Adventure Creative Group ...

But let's also remember that in our industry, in particular, creative advertising should be about more than financial ROI and just selling more drugs. Click here for more information on all the ...

Warner Bros. Discovery is shaking up its structure in the film unit, with worldwide marketing president Josh Goldstine and ...