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4 天
年营收2422.9亿美元:Costco如何成为全球会员制零售巨头?
Costco从一家小型的会员制仓储俱乐部起步,这家零售巨头凭借独特的会员模式、高效的成本控制、精挑细选的优质商品和全球化的扩展战略,迅速成长为市值数千亿美元的行业领袖。Costco吸引了无数消费者为其会员模式和产品品质所折服。如今,Costco不仅是 ...
19 天
on MSN
Costco美国风光无限,为何在中国却难以超越山姆?
近年来,全球零售巨头们在中国市场的表现引起了广泛关注。与在美国市场的霸主地位相比,这些企业在中国的境遇却大相径庭。以麦当劳和肯德基为例,尽管麦当劳在美国是餐饮业的领头羊,但在中国市场,肯德基却凭借其先发优势、广泛的门店布局和本土化策略,赢得了消费者的喜爱,门店数量众多且业绩显著。相比之下,麦当劳在中国的影响力和市场占有率则稍显逊色。
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