Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

NBA legend LeBron James cried in Randy Mims’ driveway a month after leaving the Cleveland Cavaliers for the Miami Heat in ...

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

In the top 5 list, four players repeat from last year. We've reached the second half of the NBA season with two teams comfortably leading their conferences. In the East, the Cleveland Cavaliers (36-7) ...

22 years into his NBA tenure, LeBron James is still performing at the top of his game. James joined an exclusive list on ...

Way back in 2010, LeBron James sent shockwaves through the NBA community when he announced that he would be parting ways with the Cleveland Cavaliers and joining the Miami Heat.

LeBron James has always had a special connection with the Cleveland Cavaliers, the team that drafted him and where he ...